denotation connatation

the water aid advertisement suggests a meaning to the audience with the use of a symbolic media code. the use of the writing dig toilets not graves is used to draw the audiences attention as it uses touching and sad phrases by meaning if they don't dig toilets and give water to the unprivileged they will die and must make graves instead. the use of the word graves make people empathetic and makes people want to donate so not more lives will lost .    

 the Weetabix advertisement suggest meaning to the audience with the use of symbolic media code. The use of the quote have you had yours makes the audience want one as they feel left out or missing out on the product and reminds you to buy it. the use of the yellow makes it eye catching  but it also makes look healthy and happy this is becuase of the effect of looking sunny the colour yellow also implies the weet